Live and in-person from 360 Madison Ave Three years ago I attended my first-ever Product Marketing World Summit in Brooklyn, NY. That event and “highlights” article I wrote afterwards changed the trajectory of my career. …

I’ve learned over the past 8+ years in this field that product marketers can pop up anywhere. And many of the best I’ve ever met don’t even call themselves product marketers at all. I’m often struck by people I meet in unexpected places that remind me about the fundamentals of…

Know a product marketing rockstar? I’m hiring for 2 roles on my team at Publicis Media! Seeking candidates from B2B tech backgrounds who love digging into the weeds, serving as…

Breaking down storytelling for product marketers on Clubhouse in a glimpse of Elliott Raynor’s upcoming workshop “The Science of Storytelling” Last week’s Clubhouse episode was perhaps our best yet! …

MessagingTech is Here, and It’s Awesome — Product marketers, let me know if this sounds familiar… Your product messaging is due for a refresh. Now you’re targeting 3 new verticals, and need to customize the talking points. And train the sales team so they say the right thing in the field. Give the content team that same…

Figuring out our format while continuing our messaging “therapy session” — Yesterday we held episode 2 of our new Clubhouse 🎉 show Let’s Talk Product Marketing. Like everyone on Clubhouse we’re still experimenting with the format, flow and flavor of what works best for this new social platform — and for our audience. For the topic, we continued our “messaging therapy…

“Let’s Talk Product Marketing” now every Friday at noon on Clubhouse hosted by yours truly! How’s this for an offer you can’t refuse… “Hey Rebecca, would you like to host your own show on Clubhouse, about product marketing, and cover anything you want?” 😍When Product Marketing Alliance (PMA) asked me…

Here are four great reads that shaped my thinking — two classics, and two you won’t see on other product marketing lists. An aspiring PMM recently asked me: “Do you have any book recommendations?” I smiled, answering: “I’m so glad you asked!” I’ve been meaning to write about books that…

Products need Clarity Assurance as much as Quality Assurance, and it falls to the product marketing function to drive this process as a critical SOP. I did this subconsciously for years. Wondering why it was needed at all. Turning complexity into clarity, because no one else was doing it. …