Here are four great reads that shaped my thinking — two classics, and two you won’t see on other product marketing lists.

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An aspiring PMM recently asked me: “Do you have any book recommendations?” I smiled, answering: “I’m so glad you asked!”

I’ve been meaning to write about books that offer a window into key aspects of the craft for some time. Long-form reading is a great complement to shorter blog posts and articles because you can “sit with” ideas to ingrain concepts more fully over time.

Here are 4 books that I think back to often covering markets, product…


Products need Clarity Assurance as much as Quality Assurance, and it falls to the product marketing function to drive this process as a critical SOP.

Clarity Assurance
Clarity Assurance

I did this subconsciously for years. Wondering why it was needed at all. Turning complexity into clarity, because no one else was doing it. Not realizing that this impulse was one of the most valuable contributions I could make.


Disturbing closeup of botched products and industries running rampant today

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Picture this: Lip gloss supergluing your lips shut. Cheap furniture falling on your baby without warning. Vaping in the school bathroom turning your teen into a full-blown addict. Plastic bottles you recycled dumped on beaches.

These are the topics of Broken, a four-episode Netflix “investigative docuseries” intended to expose the “true costs of products we use every day.” A more fitting name might be Defective or Botched — because wow is this a chilling look at blatantly bad stuff.

If you’re interested in a close up of some seriously-scary products and unethical industries that have emerged from the changed world…


Arm yourself with hard data on your market worth, and maybe some hard truths too

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If there’s a single question that product marketers should have an answer to, its: “What am I worth?” Not existentially, but in cold hard cash. Market understanding is at the heart of what we do — and that includes knowing our own market rate.

Before you walk into your next job negotiation, or even take a call with a recruiter, read through the 2020 Salary Report to arm yourself with intel as you head into 2021.

With less than a week to go in 2020, reports from Business Week and others on salary localization and other trends are on the…


A roundup of valuable resources to deepen product marketing skills (as of December 2020)

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It’s an amazing time to be in product marketing. Unlike when I first entered the field, this mysterious practice largely learned on-the-job is now getting documented and de-mystified at an increasing rate. And a renaissance of great content resources is helping drive that trend.

🎤Podcasts with rockstar interviews. 📝Training classes in how it’s done. 📊 Surveys and Reports revealing new trends. And for right now at least, a lot of this is available free!✅

Only trouble is it’s hard to keep up with all of it. And since I’ve had a lot of people reaching out about my article on…


Key questions and phrases for help navigating complex briefings to reach “minimum viable clarity”

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On a typical day, I often find myself on the receiving end of complex briefings across topics way outside my main area of expertise. From technical information, intricate processes and more it can feel like living in a constant state of information overload.

There are no real frameworks to apply here that work 100% of the time. But a tool I’ve come to increasingly rely on are specific questions and phrases that help cut through that complexity. …


Kicking off a weekly (b)log of observations and useful learnings on this field

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Since entering product marketing in 2013 I’ve developed a fascination with a field where no two jobs are alike. Where expectations vary wildly by situation. A career path whose #1 FAQ is what its purpose even is (just Google “What is product marketing?” to see what I mean). And where every project demands a focused, roll-up-your-sleeves and just plain figure it out approach.

Against this backdrop I’ve started to think of myself as a less-than-silent observer of a field slowly emerging from obscurity into enough focus to understand its broad contours. I’m often asking the same basic questions:

  • “When you…


Because continuous improvement isn’t just for our products — it’s for us too.

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Whenever I start thinking about professional development, I feel butterflies of excitement. The amount of training courses in product marketing has grown so much, and it’s a thrill to think:

What gem of insight might help me crush my next project? What’s the one thing I could pick up to change my approach for the better?

But the tricky question is always which training to do. Since I’ve been lucky enough to sit through courses with many “Yes that’s amazing!” aha moments along the way — I…


Interview with “Comedy Writing for Sales Teams” guru Jon Selig.

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I was browsing through forums on the Sales Enablement Society’s website recently when one thread stuck out to me. It mentioned “roasting a prospect’s pain points” as a sales tactic — making them laugh at a common frustration, and opening the door to a conversation.

This definitely wasn’t what I expected to see when reading up on sales enablement, so I wanted to know more. Tracking down the author of the thread, I read up about Jon Selig and his “Comedy Writing for Sales Teams” workshops. His clients include Citrix…


How do product teams define product marketing, and how can it help us think differently about the role? Here’s what 26 had to say.

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Everyone’s busy defining product marketing right now — what it is, and what it should be. But while that conversation is taking place among ourselves, I thought:

Let’s ask the product teams. Why not put the question to them, hearing how they define the role and how that can impact our thinking too?

With the help of Product Marketing Alliance, I’ve polled a set of product managers for their take. We’ve heard from people at Canon…

Rebecca Geraghty

Product marketer in the tech sector focused on emerging products reshaping our world and the way we work. Writing about the what, why & how of product marketing

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